Shine, Welsh Mountain Moonshine
BRIEF
‘Shine’ was rediscovered by Tom Collard who had stumbled upon his Grandad’s old recipe book in his pub cellar. Wanting to continue the family legacy, he set out to share his Grandad’s recipe with the world. Tom wanted a brand which was modern but had ties to the heritage of the recipe.
SOLUTION
Shine focuses on it's authentic traditional home-made roots. The Ram’s head, whilst tying into the breeds at Tom’s family farm, has a hidden meaning. Tom’s grandad had a pair of boxing hanging behind the bar. People would stay for a drink and challenge him to a boxing match. This not only has links to the pub’s family history (The Royal Lion) which adds personality to the brand, but also packs that ‘punch’ you get with every sip of their moonshine. The rams head and boxing glove marry into a brand which sparks a conversation.
‘Shine’ Brochureware Website
