Pixelhaze
BRIEF
After almost 10 years after PixelHaze’s conception, our brand has seen a dramatic shift from its origins in 2014. From Elwyn’s one man band to the bustling team of creatives. Our aim; to “Demystifying Technology” allowing professional design to be accessible to all without breaking the bank.
While our original brand served it’s purpose, we noticed the irony in our mission statement and our logo. We began to shed our pixels, making our logo less Hazey... Going through several redesigns over the years, in 2023 we felt it was time to take the next step, reflecting on our progress and planning for the future.
SOLUTION
As our logo was simplified, we lost pixels, but gained clarity. In 2019, we introduced a hidden meaning to our logo. The ‘?’ inside the P. This not only intertwined with our ethos of translating technical twaddle, but also encapsulated our curiosity and drive for problem solving. We wanted PixelHaze to evolve with us and our clients rather than have a sudden change which distanced ourselves from our community.
We wanted to retain our personality throughout our redesign as apposed to a sudden corporate change which alienated our audience. We champion ourselves on ‘standing up for the little guy’ and we will continue to do so with a fresh coat of paint!
Evolution of the Pixelhaze brand
